The core of the AKTR concept is the "I do it because I love it" spirit that street basketball players have. That's why we will do our best to support players, whether they are professionals or amateurs, as well as those who play freely in the park. Furthermore, we will continue to engage in activities that go beyond just creating clothing, keeping in mind that through each project we will push society and the world of basketball forward.

A consistent point of AKTR's products is that they are graphic yet easy to wear for both sports and daily life. In addition, when it comes to design, we prioritize AKTR's ``emotions'' rather than just whether it is necessary for society. As an approach to this end, we actively engage in collaborations that transcend the boundaries of other genres such as art, fashion, and music.