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This is a youth brand that started in 2019, and it is a sporty and classy small collection that incorporates their big concept of ``uniforms for play'' into basketball wear.
The starting point for this image is campaign goods from an American soft drink company in the 1990s. A small collection with a refreshing summery color scheme and a somewhat nostalgic design.

The brand concept of the apparel brand "Loop", which has been active mainly in Tokyo since 2019, is "uniforms for play."We create uniforms for play that sublimate elements of movies, music, basketball, etc. with a unique interpretation, with the city and nature as one subject. Also, suggestions for that lifestyle. The target audience is urban, sophisticated adults who value playfulness.

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